Commercial firms expand social media presence, but concrete benefits up for debate

Some commercial real estate firms now have a greater social media presence, and some brokers say they’re nabbing leads thanks to the social media sphere, the Wall Street Journal reported. But whether a social media presence can secure a deal is a matter of debate. JMP Securities’ William Marks, himself a former broker, says online activity doesn’t make a big difference. Twitter, Facebook and LinkedIn cannot provide the face-to-face contact that the business thrives on, [more]