Douglas Elliman, Manhattan’s largest residential brokerage, has officially dropped “Prudential” from its name, ushering in an image for the firm that recalls its 1911 origins as an independent company. The switch applies to all of the firm’s divisions, including new development marketing, title services, relocation services and property management, the firm said. As early as February, Elliman CEO Dottie Herman had been mulling a decision to stop using “Prudential” in the firm’s name and leave [more]![]()
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